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In a country where public services are crumbling and inequality deepens by the day, it’s no wonder we cling to the small miracles. One of them, undeniably, is Greggs.
This week, news broke that the humble Greggs sausage roll is to be immortalised at Madame Tussauds. Displayed on a regal blue cushion, it will sit alongside Stormzy and Princess Diana - a tongue-in-cheek honour, perhaps, but one that also feels strangely apt.
Because while much of Britain buckles under questionable neglect, Greggs continues to thrive - not just as a bakery, but as a rare example of a business that still gets the basics right: fair pay, regional respect, and dignity in a £1.20 package.
Founded in 1939 by a man on a bike selling eggs and yeast door to door, Greggs has grown into a £2bn enterprise without losing sight of where it came from. From stotties in the north-east to Tottenham cakes in London, it serves working people on their terms, not as an afterthought but as a priority.
There’s something quietly radical in that - and in the warmth its logo inspires. Not because it’s fancy, but because it works. In today’s broken Britain, a fresh bacon bap, handed over with a smile, can feel like the most functional bit of infrastructure we have.
